How to Reintroduce Your Brand Post-Pandemic with SPEVCO’s HP3 Marketing Vehicle
Looking to shake up your marketing tactics, but don’t want to commit to buying a brand new specialty vehicle? Read on to learn about how you can reintroduce your brand post-pandemic with our HP3 Marketing Vehicle.
If you had to lay a little lower than you’d like during the 2020 pandemic, you’re probably itching to get back in the game.
Much like coming back into the office post-quarantine with a fresh new ‘do, you can turn heads and create new interest in your brand with a dash of tactful creativity. Experiential marketing is the best way to make a big splash and reintroduce your brand this year. But we get it, investing in a brand new experiential marketing vehicle after a slow year can be a huge risk.
Meet the HP3: SPEVCO’s pre-built solution that’s a budget-friendly way to breathe new life into your image without breaking the bank or reinventing the wheel!
Before we dive into what makes the HP3 the best solution for your mobile marketing needs, let us remind you why experiential marketing is one of the best ways to reintroduce your brand in this post-pandemic world.
A taste of what experiential marketing has to offer:
- 70% of people who attend an event turn into repeat customers.
- 85% of consumers say they’re more likely to buy after participating in experiences and events.
Experiential marketing can go by many names, including mobile hospitality experiences, mobile marketing, and engagement marketing. The goal is to create memories by engaging more senses in a real-world situation. It’s tangible, hands-on, and boy is it fresh!
Experiential marketing is similar to event marketing in the sense that the tactic centers itself around an event, but the focus is on the connection created between the brand and consumer and not the event itself. When you do it right, you hook your audience in and stay front of mind against your competitors.
Experiential marketing is a unique way to reinforce brand recognition and loyalty among your customers by breaking the mold and creating memorable experiences. In an age when we’re constantly bombarded by ads everywhere we look, experiential marketing is how you (tastefully) get past those literal and metaphorical ad blockers.
You want people to walk away and say “Dang, that was an experience.” You want to get them talking. This promises a word of mouth domino effect that does your marketing for you, that lasts long after your audience goes home.
If this sounds too good to be in your price range, we’re here to tell you that it doesn’t have to be. At SPEVCO we offer ready-to-go mobile marketing vehicles that let you test the waters, with less of the risks of your own mobile specialty vehicle that might be holding you back.
How to Make a Big Impact Without the Big Costs
You don’t have to shell out big bucks to make your experiential marketing campaign happen. You can test the waters with a short-term or one-time experiential marketing vehicle rental from SPEVCO – like the HP3 mobile hospitality vehicle.
SPEVCO offers a pre-built HP3 experiential exhibit that helps your brand make a memorable splash with your audience. Create a high-end VIP experience for customers at the next big event or roadshow that they’ll never forget.
With this package, you don’t get just a specialty vehicle that you have to operate, maintain and store yourself. You receive the SPEVCO white-glove customer experience.
Needless to say, we’ve been doing this a long time. When you choose the HP3, you not only receive a fully equipped mobile asset that can be ready for an event on a short deadline and tight budget, but a trusted partner with decades of experience to ensure every part of your experiential marketing campaign runs smoothly.
With our pre-built, ready-to-hit-the-road mobile hospitality package, we cover EVERYTHING. Our HP3 mobile hospitality experience includes the following:
- Site surveys
● Tour Operators
We’re not sending you out on the road with just a driver. We provide service-trained, event-experienced, get-it-done tour operators. They’ll handle all of the logistics for your vehicle and roadshow, so you don’t have to worry about the extra costs of hiring a team.
● Cleaning & Maintenance
We’ll handle all of the dirty work, so you can focus on the fun work. Save money, spare yourself the headache of technical difficulties and keep your focus on the things that matter.
With experiential marketing tours comes a lot of rules and regulations. For first timers, we understand this can be an overwhelming process to navigate. Our experienced
● Site Surveys
Our team knows what to look for when surveying a site. We’ll send our team out to scope out the space, ask the right questions and make sure everything is sorted out before the day of the event. This can potentially save you a lot of money in the long run by preventing rookie mistakes.
Take the risk out of the equation. We’ll handle the insurance aspect, so you can WOW your customers with an amazing experiential marketing campaign that’s RISK-FREE.
Our tour operators conduct routine inspections throughout your tour, so that you can feel confident, safe and secure out on the road.
Our team will keep up-to-date electronic logs of all vehicle operating data and driver activity, so you don’t have to worry about it.
What Do I Need to Make My Mobile Hospitality Experience a Success?
Here are some tips for what you can add to the HP3 mobile hospitality experience to ensure your campaign is a success:
● Develop your strategy.
Reflect on your brand, brand values, and intended message. Now connect the dots with your activation. What are your goals for your experiential marketing event? How will you accomplish these goals and measure their success? What does success look like?
● Implement incentives.
Why should anyone care about your campaign? What sets you apart? Are you doing giveaways or featuring a well-known celebrity? Create some buzz!
● Track your key performance indicators.
You need to figure out how you stacked up against your objectives. Measure your predetermined definition of success against your outcomes and identify areas for future improvement. Everything is a learning process!
Tactics for Your Campaign
The tactics that you layer onto your experiential marketing tour foundation are what create and sustain a lasting impression on your audience. Now’s the time to get creative!
Some tactics you can use to get through to your audience include:
● Social media.
Nowadays, this one’s just a given. If you fail to use social media (or fail to use it well) you’re missing out on a huge opportunity to connect with your audience.
Social media is a cost effective way to reach your audience before, during, and after your event. This requires knowing which platforms your audience is using and maintaining visibility. Get involved in the conversations! Create content that encourages engagement, such as polls and quizzes. Incentivize sharing your content and consider a tool like a hashtag.
User-generated content is a great, low-cost way to get your audience buzzing about your brand. Excited fans are one of your most effective marketing tactics!
Note that you should maintain consistent messaging throughout your social media and advertisements. Consistent messaging reinforces brand recognition; inconsistencies create confusion and are a distraction from what you have to say.
● Brand ambassadors.
Brand ambassadors offer a point of contact between your consumers and your brand. They personify your brand at your experiential marketing event and give your audience an opportunity to have meaningful conversations about how your brand’s offerings can positively change their lives.
Decide what you’ll be expecting from your brand ambassadors and choose personalities that can carry this responsibility well.
● The event itself.
Immersive experiences give you the opportunity to engage with your audience on more levels than you could through a traditional ad or through digital channels.
How are you going to get your audience’s attention and show them that your brand can impact their lives? How do you hold that attention? This requires some research into your target audience’s preferences and consumer habits.
You can engage them in activities like interactive games, educational vignettes, or through food. Create something worth talking about! Whatever you choose should be on brand - it’s all up to the relationship you are trying to create and message you want to communicate. Think about how you can interject some interactive fun!
To top it off and keep the conversation going, you should integrate something that the audience will be motivated to share on social media. Contests with prizes are usually good incentives that get people excited.
The bottom line is that creativity + fun + on-brand message = a memorable experience that reinforces brand recognition and creates loyal customers. Simple math.
● A plan to get people there.
It doesn’t matter how cool your experiential marketing campaign is. If no one knows about it and no one shows up, you just squandered a lot of resources and opportunity.
Promote your upcoming event on the appropriate social media channels to get people excited. Communicate that this is an experience that they don’t want to miss out on! Make sure to clearly highlight the main attraction.
Create a system for registration so that you can plan accordingly, along with a social page so that you can keep everyone informed on updates. A social page will also make it easier for people to share the information with their friends and further spread the word for you.
After the event is over, make sure to follow up with everyone in attendance to maintain engagement and reinforce brand retention. Your work isn’t over!
Know that your experiential marketing campaign post-pandemic might look a little different than it would have in the past. People might be less inclined to gather in crowds indoors.
That being said, pulling off a successful campaign is still possible! Keep people’s safety and comfort levels in mind by making use of outdoor spaces that provide ample room for social distancing as well as ventilation. You’re able to create memorable in-person experiences without compromising on your audience’s preferences or putting their health at risk.
As always, stay on top of your state’s latest updates and restrictions. We’re all in this together.
Now with these basics serving as your backdrop, it’s time to add some pizzazz and create an experiential marketing campaign to remember!
Get back out there.
Our team is knowledgeable and experienced in mobile marketing so you can rest assured that you’re in good hands. You tell us what you want, and we’ll make it happen.
Ready for your brand’s big debut back after the pandemic? Contact SPEVCO for Mobile Hospitality equipment with full service Tour Planning and Logistics, and get people talking today!